Social Media
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Creative Concepts
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Production
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Experiences
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Social Media 〰️ Creative Concepts 〰️ Production 〰️ Experiences 〰️
My Work:
Please click into each thumbnail to access the live post!
Plastic Free July 2025
I spearheaded Culligan’s first-ever social-first activation, taking a "blue-sky" concept from a casual pitch to a high-impact reality. To combat single-use plastic waste, we launched a mobile experience across NYC and The Hamptons, engaging thousands of consumers during the year's hottest days. I managed the project lifecycle from initial proposal to onsite content capture, transforming real-time street interactions into a high-performing suite of assets for Instagram, Facebook, and TikTok. This campaign didn't just hand out water; it drove a digital conversation around microplastics and sustainable hydration.
Marathon Series
Since the 2024 kickoff of Culligan’s marathon partnership series, I have served as the primary social media lead, bridging the gap between global PR strategy and real-time event execution. Working in high-pressure, live environments, I collaborate with the Global PR team to develop comprehensive shot lists and runs of show, ensuring brand alignment across every mile. My role involves a hybrid of planned storytelling and agile content capture—partnering with runners and volunteers to produce a mix of high-production assets and authentic, spontaneous moments that bring the marathon experience to life for a global digital audience.
Culligan World
Series of product shots
In collaboration with production house Nite Riot, I served as the creative lead for a surrealist product campaign designed to disrupt the standard "utility" narrative. By developing a dream-like set and aesthetic, we took essential home products and placed them in a curated, ethereal landscape. I managed the project from the initial moodboard phase through to the final Instagram execution, ensuring that every asset felt "fresh" and engaging while maintaining the brand's core integrity in a bold new way.
Summer Product Launch
For House of Noa’s “Summer Collection”, I managed a hybrid production strategy overseeing professional shot lists while capturing "social-first" iPhone assets. Working with a lean professional crew, I contributed to prop styling, creative direction, and real-time videography to ensure a cohesive brand narrative across both high-end campaign and social channels.
House of Noa Partnerships and Influencer Work
During my time at House of Noa, I played a pivotal role in transforming the brand’s digital footprint within a high-growth startup environment. I built the influencer and partnership programs from the ground up, scaling operations to manage over 100 high-impact influencer collaborations monthly. By spearheading strategic partnerships with industry leaders like Mushie, Magna-Tiles, and Wildbird, I helped establish the brand as a cornerstone of the children’s space. Under my direction, House of Noa’s Instagram grew from 30k to over 250k followers in less than four years, driven by a social-first community strategy.
Get to
know me
Hi, I’m Grace! 🌷
My report cards have labeled me a “daydreamer” since elementary school, and honestly? I’ve decided to embrace it. Turning dreams into beautiful realities is what I do best, and I’m always down for a “hear me out…” moment.
Originally a Connecticut girl, I headed to Michigan State for my degree in Creative Advertising & Art Direction, where I learned to channel that imagination into strategic, visual storytelling.
When I’m not bringing brands to life, you can find me Irish dancing, curating my dream house on Pinterest, or baking something yummy from TikTok.
I’m currently based in Boston, but my bags are always packed for a sunny destination. I’ll take any excuse to swap the New England cold for some warmth!
